European vs Overseas Production

Pros, Cons and Real Timelines

When brands start planning production, one of the first questions is where to produce. Europe or overseas. Both options can work, but they come with very different trade offs in timelines, communication and risk.

This guide breaks down the real differences so you can decide what fits your brand best.

European Production

Pros

European production is known for shorter lead times and easier communication. Being closer to your production partner makes coordination simpler and reduces misunderstandings. Smaller order quantities are often easier to manage and changes can be implemented faster.

Quality control is usually more accessible. Visiting a factory or showroom in person allows you to review samples, fabrics and construction before committing to bulk production.

Cons

Costs are generally higher compared to overseas options. Labor and operational expenses in Europe can increase the final unit price. Capacity may also be more limited depending on the product category.

Typical Timelines

Sampling usually takes two to three weeks.

Production often takes three to six weeks depending on complexity.

Shipping within Europe is fast and predictable.

Which Option Is Right for You

If you value speed, flexibility and hands on collaboration, European production is often the better choice. If cost is your primary driver and timelines are less critical, overseas production may work.

Many brands choose a hybrid approach, developing samples and early collections closer to home and scaling overseas once processes are fully defined.